Recently, Funimation posted a survey for fans of the anime series Princess Jellyfish (Kuragehime) that asked various questions regarding what fans might like to have as bonuses in the release (I believe the survey is still active, and it's worth spending 15 minutes to have your voice heard if you love the show like I do and plan to buy it). Most of the questions dealt with nuts-and-bolts stuff like the preferred release format for the special edition, as well as what included special items and available merchandise viewers would prefer (the short version of my answer - ALL THE THINGS).
There were also a few questions that asked the respondent to describe the reasons why they enjoyed the show. Those of you who've read my site know that the things I enjoy the most about the series are its sense of humor, the way in which it features a cast of female fans/geeks, and its ability to reconcile the worlds of fandom and pop culture in such a way that our geekish aversion to the latter is shown as the prejudice that it is. The survey ended with a text field and an invitation to mention anything else.
So I did.
Having been continually frustrated by both Funimation's recent license acquisitions and some of their advertising campaigns, I sent them what was essentially a harshly-worded letter asking them to consider the demographic range of the anime fan market, one which, if attendance at any of the conventions I've visited lately is to be believed, includes quite a few women and even a small-but-significant group of older adults (who aren't just there to play chaperone!). I realize that the sale of anime is an uphill climb right now, and that a couple of bad business decisions might spell disaster for some of the companies trying to sell the media to an increasingly apathetic market. My opinion, though, is that most companies, Funimation included, aren't really even trying to court a wider audience and, by playing it safe and only setting their sights on series that appeal to the hardcore (and primarily male) otaku market, are allowing the market to contract even further as those of us who aren't being treated as a valued audience get frustrated and leave for greener pastures (for example, torrents of great series that, for whatever reason, will never be released Stateside or anywhere else outside Japan. Yup, I went there).